Link Building is Only Half the Battle - On Page Optimization is the Other Part
Think of link building as your offense, and on page optimization as your defense. You need both to be an effective website and climb through the rankings to reach the best possible position. One without the other isn’t going to be very effective, though you can always do one at a time if you have limitations the require you to work that way.
Any professional SEO consultant can tell you that you are going to need both high-quality links coming to your website and a well-optimized website for your visitors to land on. If you decide to go with an SEO consulting service, make sure that you get the best SEO consultant they have to offer. You’ll want a small business SEO consultant if you’re a small to mid-sized operation. If your business is a bit larger you may benefit from working with several different consultants, or a dedicated team that is assigned to your project.
Your first SEO consultation with your new SEO consultant service should include a discussion of any previous SEO work done by any in-house or outside SEOs. This would of course include keyword research and data analysis, link building, on page optimization, and content marketing as basic elements. From here the consultant SEO firm can better tell you what you need to do to get your website into even better shape and make it into a true competitor.
Link building is important because without it, not only would you lose out on an important ranking factor, but also no one would have any idea where to find you if they weren’t using a search engine. You may still show in the SERPs without much link building, but it’s not likely. And if there are no links to your website out there, how can you get referral traffic from other websites? In short, link building helps you get noticed, in more ways than one.
On page optimization is all about making your website the kind of website that the major search engines like to see. During this process you will optimize your site’s meta information, make sure that your target keywords are used appropriately and sparingly, and alter any elements of your site that might confuse the search engines such as poorly structured navigation, broken links, and other problems that give the indexing spiders pause and can sometimes turn them away entirely.
Both of these things are important and will play a large role in your business’ online success, so choose your SEO consultant carefully and ask them to help you make these two areas of your strategy shine!
